personal brands


advertisements


promotional
campaigns

brand
storytelling

Branded Stories

Branded Stories

Case 01- UAPP

@uapp.uk — Promotional Campaigns
2025-6 • Advertisement • Instagram

Challenge: Create a visually interesting storylines to showcase the importance and diversity of services.
Approach: Looping reel, quick cuts with different visual hooks to get audience's attention.
Result: 55.8k-79.5k views.

Shot list, filming, editing.

Case 02- Russell Greenhill
Case 02- Russell Greenhill

Carousels for value-added content

@russellgreenhill
2025 • Personal Branding • Instagram

Challenge: Reintroduce Russell as a multi-faceted entrepreneur whilst promoting his tutoring business.
Approach: Unexpected twist hook, b-roll footage for remote video content creation.
Result: 8.8k organic views from previous avg of 600 views.

End-to-end; concept, scripting, editing.

@russellgreenhill
2025 • Personal Branding • Instagram

Challenge: Reintroduce Russell as a multi-faceted entrepreneur whilst promoting his tutoring business.
Approach: Unexpected twist hook, b-roll footage for remote video content creation.
Result: 8.8k organic views from previous avg of 600 views.

End-to-end; concept, scripting, editing.

Carousels for value-added content

Case 03- ROAR News
Case 03- ROAR News

@roar.news — Promotional Campaigns
2024 • Advertisement • Instagram

Challenge: Reject the rigid expectation of journalism; showcase passion and variety within ROAR's journalistic rigour.
Approach: Looping reel , dynamic shots that not only demonstrate the route to the newsroom, but also mimics its bustling energy.
Result: 8.4k organic views.

End-to-end; shot list, scripting, partial filming, editing.

@roar.news — Promotional Campaigns
2024 • Advertisement • Instagram

Challenge: Reject the rigid expectation of journalism; showcase passion and variety within ROAR's journalistic rigour.
Approach: Looping reel , dynamic shots that not only demonstrate the route to the newsroom, but also mimics its bustling energy.
Result: 8.4k organic views.

End-to-end; shot list, scripting, partial filming, editing.

Case 04- Guys Bar+Cafe
Case 04- Guys Bar+Cafe

@kclsu — Promotional Campaigns
2024-5 • Food+drinks • Instagram+Tiktok

Challenge: Highlight the process of creating the product whilst giving it personality.
Approach: Lofi reels with dynamic shots and quick cuts to match the energy of the product.
Result: > 20.1k views.

End-to-end; directing, filming, editing.

@kclsu — Promotional Campaigns
2024-5 • Food+drinks • Instagram+Tiktok

Challenge: Highlight the process of creating the product whilst giving it personality.
Approach: Lofi reels with dynamic shots and quick cuts to match the energy of the product.
Result: > 20.1k views.

End-to-end; directing, filming, editing.

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